1) Don’t Go It Alone – Bring in the Cavalry
2) Have A Strategy, Not Just A Plan
4) Positive Body Language / Dress The Part
5) Offer Incentives
We live in a time where so many of us want want and want some more, while hoping that we don’t have to give much of anything. People are now more than ever willing to engage in social media and other marketing channels to obtain discounts, perks, or a chance of winning a prize. The financial cost to a company that runs an incentive program is typically very minimal, while the potential sales gained over time by accruing Facebook likes, Twitter follows, Google +1’s and even standard testimonials, could and should be enormous.